Our Social cause
Children’s Homes
In our brand, we believe in Social causes, and we have chosen to support Children’s homes as our Social cause. We do this by helping them to cater to their basic needs such as Food, Water, Clothing, Shelter, and Education. We fund the program by setting aside 10% of our generated income to support the cause. Another source of income for funding the project is through donations, which we receive from donors and well-wishers.
On our website, we sell branded items such as Incredible branded apparel and clothing, footwear from various brands, and incredible portraits. We make profits through selling these products, which bring in revenue for the company. This is where we deduct 10% of the full amount and channel it towards our social cause of supporting children’s homes, which is added to the donations received. So these two sources complement each other and help us in achieving our goal of adding value to society.
Human Basic Needs
Children face various challenges while they grow up. The environment in which they grow up impacts their future. So they must find a healthy environment in which they can find time and space to fully develop. Some have found this kind of environment in Children’s homes. This is where they find love, protection, and other children they can relate to. That is why we chose this social cause as our focus in empowering children.
Established children’s homes have well-planned programmes and systems for providing healthy environments that foster positive growth and change. These are places where children can develop positive character and build on positive traits. Most of these homes are supported through donations and contributions of well-wishers. That is where we participate in our social cause to empower the children.
Our Social Cause
Our task is to provide such an environment by allowing them to have access to basic human needs. This is access to food, clean water, good clothing, a comfortable shelter, and a good education, both formal education and self-education. We are working with well-managed children’s homes so that we can ensure that our donations are used for the purpose related to our social cause.

Our mission is to be a positive force in these children’s lives. It is to allow them to be like any other children in the world, even if they are in Children’s homes. We want them to find love and acceptance. We don’t want them to feel different or less privileged in society. That is why this social cause in close our hearts. We also give our clients and the people who love our content to participate in the cause through donations, which they can make towards the cause.
Our Principles
The principles that guide our work are:
1. Child-Centered Approach.
2. Children’s Safety First.
3. Empowerment and Participation.
4. Trauma-Informed Care.
5. Family and Community Engagement.
Our principles guide us towards ethical values, they portray our deep commitment to the well-being of children, and adhere to the best practices of taking care of children in need.
Children Statistics

According to UNICEF’s report “Children on the Brink 2019”, it is estimated that about 140 million children are living in unstable housing conditions or without a permanent home.
In another report by UNICEF, “The State of the World’s Children 2021”, they estimated that about 8 million children live in institutional care or foster care settings due to abandonment, neglect, or abuse.
It was also noted that disruption in schooling is more experienced by homeless children. This results in lower academic achievement and higher dropout rates compared to their housed peers. This is according to “Education under Attack” by UNICEF.
How we run our program
We run our program by buying items in bulk and making them available to these children’s homes. We are taking care of their bills, such as rental, electricity, and utility bills. Then we only work with well-managed children’s homes for order and record-keeping. Right now, we are working with one home, and we plan to include more homes in our program one at a time as our budget expands.
Our initial plan was to pick one county where we could begin, then identify a home to start with. When our budget is large enough to cater for all the basic needs in that particular home and we have a surplus, then we identify a second home to include in our program. Our vision is to have a presence in all the counties in our country (Kenya) before we can look at other countries in East Africa. As the program grows and the budget increases, we can consider looking at other countries in Africa at large.
Authenticity and Transparency
We are transparent in our programs and processes. Every month, we have a target amount of funding we would like to receive through donations for our social cause of supporting children’s homes. This amount is always visible in our donations form, and the form also shows how much we have received as a percentage. At the end of the month, we communicate via email to all our donors and well-wishers, letting them know how much we have been able to raise each month.
Through our email communication, to our donors and well-wishers who have contributed towards our social cause, we give a breakdown of how the funding was utilized. This is where we talk about our milestones, successes, and progress made in supporting children’s homes. Our donors and well-wishers can request any relevant information with regards to their donations, and we respond promptly and accurately.
About Donations

You can support our social cause for supporting children’s homes in various ways, such as by volunteering to offer your skills, spreading the word about our cause, becoming a blog subscriber, and making direct donations. The donations can be made through our donations page. Donations can be made through mobile payments or card payments offered through our donations form. Mobile payments can be done from specific countries in Africa.
Card payments are globally accepted and can be made in various currencies around the world. The currency shown in the donations form is in Kenyan shillings, but donations for supporting children’s homes can be made from any other currency. Settlements will be done by the donor’s bank or card provider, where they will deduct the amount and send it to us. Donors who prefer offline donations, such as writing checks or offering other physical contributions, can contact us so that we can provide our address.
How to Support the Cause
You can join us today by participating in this incredible journey and supporting this social cause. Visit our donations page and choose the best amount that suits you. We have a standard amount pre-selected for you on the form, but you also have the custom option where you can input a specific amount that you like. We are looking forward to your partnership in this social cause of supporting children’s homes.
You can also make donations through cheques and physical goods. To send us your donations and contributions through these options, you can contact us through our contact page, and we will provide details and the address where you can send the items. We are open to discussing any form of meaningful partnership. We will be privileged and honored to add more partners to this social cause of supporting children’s homes.
